Deposit-refund is the future 

Environmental values are often cultivated from an early age, within the family. This is the angle chosen by Consignaction for its latest advertising campaign. Set to the tune of "There's something in the air, like a taste of change" by singer-songwriter Ian Kelly, the message features a father and his young daughter preparing to return their containers to a return site. Backed by the slogan" deposit-refund are the future," it aims to encourage citizens to become active participants in the ongoing ecological transition.