Notice of appointment

Press release
For immediate release

Montreal, February 24, 2023 - Mr. Martin-Pierre Pelletier, Chairman of the Board of Directors, announces the appointment of Mr. Normand Bisson as President and CEO of the Quebec Beverage Container Recycling Association (QBCRA), the designated management organization responsible for expanding and modernizing deposit-refund. President of Boissons Gazeuses Environnement (BGE)1, Mr. Bisson has been overseeing the work of the QRCBA for several months. He will officially take office on Monday, February 27, 2023.

"Normand Bisson is a seasoned manager who plays a key role in the deployment and success of deposit-refund in Quebec. We are delighted to welcome him and entrust him with the management of the Quebec Beverage Container Recycling Association (QBCRA), where he will be able to put his extensive knowledge and skills to good use," said Mr. Pelletier.

During his 18 years at BGE, Mr. Bisson has forged strong partnerships with industry players, including the government, RECYC-QUÉBEC, producers, and retailers. His achievements demonstrate his in-depth knowledge of deposit-refund and Canadian deposit-refund systems, waste management issues, and the principles ofcircular economy. Among other things, he heads the Consignaction program, which aims to raise consumer awareness of the benefits of deposit-refund systems.

Mr. Bisson has held numerous management positions in large service companies. He holds a Bachelor of Business Administration (BBA) from HEC Montréal and the designation of Chartered Professional Accountant (CPA).

Quebec Beverage Container Recycling Association (QBCRA)

The Quebec Beverage Container Recycling Association (QBCRA) is the designated management organization (DMO). Its mandate is to develop, implement, finance and manage the deposit-refund system, based on the Extended Producer Responsibility (EPR) principle. It brings together the various beverage producers involved in the recovery, reuse, recycling and reclamation of beverage containers in the province of Quebec. For more information, visit www.aqrcb.org.

For more information
Annie Jolicoeur, [email protected]