Quebec Beverage Container Recycling Association (QBCRA) appoints Board of Directors

Montreal, December 16, 2022 - The Quebec Beverage Container Recycling Association (QBCRA), the organization designated by RECYC-QUÉBEC to implement the expansion and modernization of deposit-refund, is pleased to announce the formation of its Board of Directors.

The QRCBA is responsible for developing and implementing a modernized deposit-refund system for all 100 ml to 2 l plastic, glass and aluminum ready-to-drink beverage containers across the province by the end of 2023. The goal is to recover and recycle approximately 4.5 billion containers annually.

"The Board of Directors of the Quebec Beverage Container Recycling Association (QBCRA) is made up of experienced directors representing the entire industry. Together, they will unite their efforts to support QRCBA management in the implementation of an expanded and modernized deposit-refund system that is efficient and accessible throughout Quebec", stated Normand Bisson, AQRCB's Acting President and CEO, at the close of the first meeting.

Board of Directors of the Quebec Beverage Container Recycling Association (QBCRA)
The 14 members of the QRCBA Board of Directors are :

• Ms. Marie-Josée Amyot, Vice President, Finance, Les Eaux Naya
• Mr. Jean Bigaouette, Vice President, Purchasing, Agropur
• Mr. Patrick Charbonneau, Vice President, Sales and Distribution, Canada, Pepsico
• Mr. Robert Delisle, Director of Operations, Eastern Canada, Coca-Cola Canada
• Ms. Édith Filion, Vice-President and Chief Financial Officer, Société des alcools du Québec (SAQ)
• Ms. Caroline Lavoie, Regional Director of Government and Industry Relations, Quebec and Atlantic, Arterra Wines Canada
• Mr. Michel McArthur, Vice President, Operations, Eska
• Mr. Alain Ménard, Vice President, Development and Commercial Relations, Affiliated Merchants, Sobeys
• Ms. Marie-Ève Myrand, Executive Director, Association of Microbreweries of Quebec (AMBQ)
• Mr. Martin-Pierre Pelletier, representative, Alex Coulombe
• Mr. Philippe Roy, General Director, Association of Brewers of Quebec (ABQ)
• Ms. Cynthia Shanks, Senior Director – Communications and Sustainability, Keurig Dr Pepper Canada
• Ms. Amélie Toupin, Senior Director, Sales Operations and Government Affairs, Les Brasseries Sleeman
• Ms. Annick Van Campenhout, Vice President, Food Progress and Sustainable Development, Food Processing Council of Quebec (CTAQ)

The Quebec Beverage Container Recovery Association
The Quebec Beverage Container Recycling Association (QBCRA) was created by producers of beverages distributed in containers in Quebec. On October 24, 2022, the QRCBA was designated as a management organization for the deposit-refund system by RECYC-QUÉBEC . Its mandate is to develop and manage the deposit-refund system for beverage containers for producers, based on the Extended Producer Responsibility (EPR) principle. The QRCBA 's obligations stem from the Règlement visant l'élaboration, la mise en œuvre et le soutien financier d'un système de deposit-refund de certains contenants enacted in June 2022. For more information, visit onconsigne.ca and www.aqrcb.org.

For more information
Annie Jolicoeur, [email protected]