Consignaction donates $100,000 to the St-Hubert Foundation to help food banks

The mobile pick-up up by Consignaction in collaboration with the St-Hubert Foundation provided an outlet for redeemable containers were no longer accepted by retailers due to lockdown measures. More importantly, it helped meet the food needs of thousands of Quebecers who were severely affected by the COVID-19 pandemic.

Consignaction announced today that it will present a check for $100,000 to the St-Hubert Foundation to help Les Banques alimentaires du Québec (Quebec Food Banks), thanks redeemable containers thousands of Quebecers over the past eight weekends at drop-off points set up outside St-Hubert rotisseries.

The mobile pick-up, with the theme "Donating your redeemable containers means feeding someone," was launched last May in the suburbs of Montreal and the Estrie allow consumers to return the many containers they had accumulated during the pandemic, while helping citizens in need.

The value of the deposit-refund amounts to $49,915, which is supplemented by Consignaction to produce a check for $100,000. This substantial sum will provide 300,000 meals to people facing food insecurity.

Campaign "Donating your redeemable containers means giving someone something to eat."

• Number of collections: 72
• Number of redeemable containers collected: 855,000
• deposit-refund value: $49,915
• Consignaction bonus: $50,085
• Amount donated to food banks: $100,000
• Estimated number of meals: 300,000*.

* According to the Banques alimentaires du Québec, a $1 donation provides $12 worth of food, or the equivalent of three meals, to families living in poverty.

"Quebecers responded spontaneously to this call for generosity, and we are very pleased with the results of this emergency campaign," said Sophie Boissonneault, marketing director at Boissons Gazeuses Environnement (BGE), which oversees the Consignaction program. By donating the bottles and cans they had collected, Quebecers made a gesture that was both ecological and humanitarian."

All the containers collected during this collection were redirected to the deposit-refund system, where they will be 100% recycled.

"St-Hubert restaurants did not hesitate to lend a hand to BGE by offering their parking spaces to accommodate Consignaction's facilities and staff for the collection of redeemable containers. The St-Hubert Foundation is proud to present the results of this wonderful collaboration," commented Josée Vaillancourt, Director of the St-Hubert Foundation.

About Consignaction

The deposit-refund system in Quebec has been in existence since 1984. Consignaction was set up by Boissons Gazeuses Environnement (BGE) to promote and maximize the recovery of redeemable bottles and cans. It brings together various programs designed to encourage consumers to recover their bottles and cans, and to give them easier access to the various facilities for recovering these containers.

About the St-Hubert Foundation

Founded in 2012, the St-Hubert Foundation's mission is to contribute to the health and well-being of families by supporting a variety of causes. Through its donations and partnerships with numerous community organizations, connections have been forged in several communities across Quebec. Since its inception, nearly $6.5 million has been redistributed to hundreds of organizations.

For an interview

Media Contact

Normand Bisson
President of BGE
[email protected]
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