May 2020

Report on the mobile pick-up campaign refundable/returnable containers

Consignaction donates $100,000 to Fondation St-Hubert to help Les Banques Alimentaires

The mobile pick-up program set up by Consignaction in collaboration with Fondation St-Hubert will have provided an outlet for refundable/returnable containers products that were no longer accepted by retailers due to containment, but above all, it will have met the food needs of thousands of Quebecers hit hard by the COVID-19 pandemic.

Consignaction announced today that it will present a cheque for $100,000 to the St-Hubert Foundation to help Les Banques alimentaires du Québec, thanks to the refundable/returnable containers donated by thousands of Quebecers over the past eight weekends at drop-off points set up outside St-Hubert rotisseries.

The theme of mobile pick-upDonate your refundable/returnable containers, you'll be feeding someone!"was launched last May in the suburbs of Montreal and in the Eastern Townships, enabling consumers to return the many containers accumulated during the pandemic, while helping citizens in need.

The deposit-refund value of the harvest is $49,915, which Consignaction has increased to a cheque for $100,000. This tidy sum will be used to provide 300,000 meals to the food insecure.

Campaign "Donate your refundable/returnable containers, give someone something to eat."

  • Number of collections: 72
  • Number of refundable/returnable containers collected: 855,000
  • deposit-refund value: $49,915
  • Consignaction bonus: $50,085
  • Amount donated to food banks: $100,000
  • Estimated number of meals: 300,000*.

* According to the Banques alimentaires du Québec, a $1 donation provides $12 worth of food, or the equivalent of three meals, to families living in poverty.

Quebecers responded spontaneously to this call for generosity, and we're delighted with the results of this emergency campaign," says Sophie Boissonneault, Marketing Director of Boissons Gazeuses Environnement (BGE), which oversees the Consignaction program. By donating the bottles and cans they have accumulated, Quebecers have made a gesture that is both ecological and humanitarian."

All the containers collected during this collection were redirected to the deposit-refund system, where they will be 100% recycled.

"The St-Hubert restaurants didn't hesitate to lend a hand to BGE, offering their parking spaces to accommodate Consignaction's facilities and staff to collect the refundable/returnable containers. The St-Hubert Foundation will proudly donate the fruits of this wonderful collaboration," commented Josée Vaillancourt, Director of the St-Hubert Foundation.

About Consignaction

The deposit-refund system in Quebec has been in existence since 1984. Consignaction was set up by Boissons Gazeuses Environnement (BGE) to promote and maximize the recovery of returnable bottles and cans. It brings together various programs designed to encourage consumers to recover their bottles and cans, and to give them easier access to the various facilities for recovering these containers.

About the St-Hubert Foundation

Founded in 2012, the St-Hubert Foundation's mission is to contribute to the health and well-being of families by getting involved with many causes. Thanks to its donations and partnerships with numerous community organizations, links have been forged in many communities across Quebec. Since its very beginnings, nearly $6.5 million has been redistributed to hundreds of organizations.

For an interview

Media contact

Normand Bisson
President of BGE
[email protected]