Consignaction targets the audience of Star Academy and La fin des faibles

Consignaction is continuing its mission to raise awareness among the general public by becoming a partner of two new television shows this spring:  Star Académie 2021 and La fin des faibles.

Star Académie 2021 is a Canadian reality series that pits 21 aspiring singers and performers, aged 18 to 30, against each other. They receive advice from artists Gregory Charles, Ariane Moffat and Lara Fabian.

In a completely different register, La fin des faibles is a French-language rap competition hosted by Pierre-Yves Lord and presented by Télé-Québec. It's a TV adaptation of one of the most renowned and respected competitions in the rap world.

"Our goal is to remind the public that redeemable containers are not to be thrown away, but must be returned." As Marie-Lyne Joncas so aptly puts it in the message we broadcast during these programs: "Respect nature," says Sophie Boissonneault, communications director at Boissons Gazeuses Environnement, which oversees the Consignaction program.