Consignaction is launching a new advertising campaign to promote deposit-refund. With the slogan "Consignes-tu?" (Do you return?), this fall campaign features Marie-Lyne Joncas in a message urging Quebecers to return their redeemable containers "respect for nature."

In a 15-second video, the outspoken artist reminds the public that "the days of throwing away anything, anywhere, anyhow, are over", and that redeemable containers "can't be thrown away!

"Quebecers are very concerned about environmental issues, and it is clear today that throwing away redeemable containers perceived by most as socially unacceptable," says Normand Bisson, president of Consignaction. Returning your deposits to dépanneur supermarket is a basic ecological gesture that prevents the waste of resources: all recovered containers are 100% recycled," says Mr. Bisson.

The campaign, which officially launches today, is mainly being promoted online, particularly on YouTube, tou.tv, noovo, RDS, and social media. It is also being featured on the reality TV show OD, which Consignaction is once again sponsoring. Finally, posters bearing the slogan Do you recycle? will be displayed on several streets in the Montreal and Quebec City areas.

In Quebec, Consignaction and its partners manage to recover nearly 75% of redeemable containers circulation each year. However, every day, more than 1.5 million returnable bottles and cans, whether made of glass, plastic, or aluminum, are thrown away and eventually end up in landfills. Everyone's contribution is essential to prevent such a waste of materials and energy.

About Marie-Lyne Joncas

Known for her daring humor, Marie-Lyne Joncas has been championing the Consignaction cause for over a year now. Her first forays as adeposit-refund influencerdeposit-refund 175,000 followers on Instagram) date back to spring 2019. She was also seen defending deposit-refund a series of comical skits on social media at the beginning of the pandemic, in a hilarious segment on the show Occupation Double Afrique du Sud, as well as in a public service announcement presented on La semaine des 4 Julie. 

 A few facts

• In addition to its environmental virtues, deposit-refund provides financial support for social organizations or people in need, and has created thousands of jobs across Quebec.
• aluminum can is infinitely recyclable without ever losing its properties.
• The energy saved by recycling a single plastic bottle can power a computer for 25 minutes.
• A plastic bottle can take up to 400 years to decompose in the environment.
• A aluminum can takes 200 to 500 years to decompose in the environment.

About Consignaction

Consignaction was set up by Boissons Gazeuses Environnement (BGE). The organization puts forward various programs and initiatives to encourage consumers and businesses to recover redeemable bottles and cans, and to facilitate access to various infrastructures for the recovery of these containers.

About the deposit-refund

The deposit-refund system in Quebec has been in existence since 1984. It is a recovery system based on the temporary collection of a deposit when a container is sold. This deposit is refundable to encourage consumers to return their containers for recovery and recycling. In this way, a deposit-refund system represents no cost to the person returning the container. It is only the person who chooses to dispose of the container who incurs a financial cost. In Quebec, aluminum beer and soft drink cans, as well as glass and plastic soft drink bottles, are redeemable . deposit-refund ensures that containers returned to retailers are 100% recycled.

Info: 1 877 CANETTE

Source: Sylvie Berthiaume
514 972-4133