Starting this spring, Consignaction will be touring the province's elementary school to encourage young students to adopt the right recycling behaviours. This operation is part of a wider awareness program set up by the CBR (Communauté du ballon rond) organization, based on four key values to be passed on to young people: nutrition, physical activity, cultural diversity and the environment.

Representing this last component in conjunction with the Canadian Laminated Board Manufacturers Council, Consignaction will have the opportunity to raise awareness among over 35,000 children aged 5 to 12, educators and school principals of the importance of returning cans and returnable bottles. The meetings will take the form of workshops and games, a simple and effective way for young people to learn. To register, click here: lacbr.tv