Saint-Hugues - Saint-Marcel elementary school in the Maskoutains RCM certainly deserves praise for its exemplary environmental practices. In less than six months, the school's students managed to collect an impressive 94,000 redeemable bottles and cans, raising a whopping $6,844 to fund their school activities. The containers collected are 100% recycled, as they are returned to the point of sale.

At Saint-Hugues - Saint-Marcel school, redeemable containers is an activity that has long been taken very seriously. Physical education teacher François Véronneau started it 16 years ago. Since then, he has organized two annual collections. Today, it's a skilfully orchestrated operation involving the school administration, some 50 students, several parents and some 800 local citizens and businesses.

"We have built our network of collaborators over the years. We could not have achieved such success without the involvement of community members," explains François Véronneau. According to him, young people find this activity "really cool." It gives them a sense of pride and instills strong environmental values. In 2011, the school was one of the first in Quebec to host the Jé&Lou Consignaction Tour, an awareness tour that is still active today, focusing on the recovery of redeemable containers good lifestyle habits.

The collection of redeemable containers is an essential source of funding for the school's sports program, as well as for its new Entrepreneurship component. Thanks to the money raised by the deposit-refund, this year's youngsters will have the chance to take part in a host of sporting activities outside the school, including a "Base Bootcamp" in North Hatley, an aquatic outing to the Bromont water slides, rock climbing and winter excursions on snowshoes and cross-country skis.

It's safe to say that at Saint-Hugues - Saint-Marcel school, deposit-refund is good for business!